Advertiser Information
Advertise With Us

No matter your business, we have a many opportunities for you to get the word out. You can be sure that our audience will take note if you take advantage of our digital marketing campaigns or purchase ad space in the annual Mac-Haydn Theatre playbill. By purchasing an ad, you can help your business widen its reach while also supporting the arts.

In 2020, for the first time, we are excited to be offering an EARLY BIRD SPECIAL! Reserve your ad space by December 2, 2019 and pay LAST YEAR’S PRICE. That’s up to 22% off the 2020 rates!

For more information on these great ways to support Mac-Haydn while you build your own business, contact Amanda Calvin at

    Playbill Ad Benefits

  • Our playbill appears for 4 months, 7 shows and 113 performances.
  • Read by almost 40,000 patrons each season.
  • Reach potential customers from throughout the Capital Region.
  • Support theatre by making a real contribution to the future of American Musical Theatre.
  • Many of our patrons keep their playbill all year long. Their souvenir at home becomes your advertisement to their friends and family.
    Playbill Ad Pricing

  • Full Page (5 1⁄2 X 8 1⁄2″) $950 (Early Bird: $850)
  • Horizontal Half Page (5 X 3 7⁄ 8″) $600 (Early Bird: $500)
  • Vertical Half Page (2 1⁄2 X 7 3⁄4″) $600 (Early Bird: $500)
  • Quarter Page (2 1⁄2 X 3 7⁄ 8″) $325 (Early Bird: $275)
  • Eighth Page (2 1⁄2 X 2″) $275 (Early Bird: $225)
  • Inside Front Cover (Half Page) $600 (Early Bird: $500)
  • Inside Back Cover (Half Page) $600 (Early Bird: $500)
  • Back Cover (Full Page Only) $1,200 (Early Bird: $1,100)

View Advertiser Samples and Pricing Packet

    Digital Ad Opportunities

  • Website Ad
    • Advertise on our very popular website homepage, which gets 15,000 hits a month during the summer season.
    • That’s 500 potential customers a day!
    • Your business logo is linked to your website. You control the user’s pathway.
  • E-Newsletter Ad
    • Reach your customers in their inbox by placing an ad in our e-newsletter, distributed throughout the year and twice a week during our summer season.
    • Choose which shows you would like your ad to be associated with.<
    • We have 8,000 e-newsletter subscribers. You will reach them all.
    • Your business logo is linked to your website. You control the user’s pathway.
  • Print-At-Home Tickets
    • Choose a specific show and your business’ ad will run on the tickets our patrons choose to print at home.

View Advertiser Samples and Pricing Packet